Why PR Marketing Still Matters in 2025 In a world of rapidly evolving digital algorithms and content strategies, one element of brand visibility remains timeless—Public Relations Marketing (PR Marketing). As of Google's 2025 update, EEAT has become a critical factor in content ranking, and PR marketing plays a pivotal role in establishing a brand’s Experience, Expertise, Authoritativeness, and Trustworthiness.
June 19th, 2025
26 viewsPublic Relations Marketing (PR Marketing) is a strategic communication process that helps businesses create a positive reputation, gain media exposure, and build strong relationships with their audience through earned media, not paid ads.
PR marketing is not about selling—it’s about storytelling.
It blends the credibility of traditional public relations with the visibility of modern digital marketing to shape public perception, influence key stakeholders, and drive brand trust.
The Google 2025 algorithm update prioritizes content that demonstrates real-world experience, verified expertise, reliable sources, and long-term credibility. PR marketing supports these pillars by:
1. Building Authoritative Backlinks through Media Mentions
2. Showcasing Real-World Experience Through Stories
3. Demonstrating Expertise via Thought Leadership
4. Enhancing Brand Trust Through Transparent Messaging
A. Digital PR
B. Crisis PR
C. Media Relations
D. Product Launch PR
E. Thought Leadership PR
PR Marketing: Earned Media, Focus on credibility, Long-term trust building, Low control over final message
Advertising: Paid Media, Focus on promotion, Short-term sales boost, High control over content
SEO and PR are no longer separate strategies—they are interconnected:
In short, a well-executed PR campaign directly supports SEO success under Google’s 2025 algorithm.
Step 1: Define Your Brand Story
Start with a clear message—what makes you unique? What are your values?
Step 2: Identify Media Targets
Research publications, journalists, and influencers in your niche.
Step 3: Craft a Strong Press Kit
Include your brand bio, high-resolution images, and key talking points.
Step 4: Pitch Newsworthy Stories
Your pitch should not be an ad—it should offer real value or insight.
Step 5: Distribute & Amplify
Use PR distribution platforms and share coverage on your own channels.
A fintech startup in London used PR to get featured in BBC, Financial Times, and local tech blogs. Within six months:
This was not through link buying or content stuffing—it was through strategic, EEAT-compliant PR marketing.